The only reason we sold tires was because they were needed for the upsized wheels.” “Custom wheels were prominent in urban songs and culture. “At the time, aftermarket wheels were a $1 billion market and growing exponentially. “We started out in the wheel business, not the tire business,” says Sutton. So he started fresh with Rent-N- Roll Custom Wheels and Performance Tires three years later. Selling the business in 1997 did not dampen his entrepreneurial spirit, however. Larry Sutton previously owned Champion TV and Appliance Rentals, which was his first rent-to-own business. “We believe the future is tires,” says Larry Sutton, the company’s founder and president. Seventeen years later, the name has evolved into RNR Tire Express. The brand started out as Rent-N-Roll Custom Wheels and Performance Tires in 2000, with wheels getting the top billing. It is one of 15 company-owned stores the other 85, under the direction of SPF Mgt. That includes the recently opened 100th store, located in Sarasota, Fla.īut they were back up and running within a couple of weeks, so it’s time to give the milestone store its due. Hurricanes directly affected a number of RNR Tire Express outlets in September, whether they were existing stores or under construction.
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